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---\ntitle: “WhatsApp Business App vs. WhatsApp Business API”\ndescription: “Understand the difference between the standard free app and the official API.”\n---\n\nWhile the free WhatsApp Business App is great for small shops, growing businesses need the WhatsApp Business API provided by OTP Edge. The API allows for unlimited agents, automated chatbots, bulk broadcasting, and programmatic OTPs. The Business App is limited to one device and cannot be automated.\n