Skip to main content
---\ntitle: “How to Automate Personalized Birthday Wishes”\ndescription: “Send automated greetings and offers on user birthdays.”\n---\n\nIf you capture the date_of_birth attribute, you can set up a recurring campaign in OTP Edge. Select the trigger as Date Attribute matches Today, select your Birthday Template, and let the system automatically delight your customers every day.\n